I am very pleased that I have found your Karate studio. I feel very welcome as a new student. I have found all staff/ instructors to be profoundly patient and beyond skilled on an exponential level.
The most evident thing to me as a new student is: I feel the heart and joy of this Karate because everybody in the studio conveys that feeling. So for me.. if you want my input as a newcomer,I like the joy the most :) and the : hard work, sweat, wood floors and nothing fancy.
I have told ALL my friends where I work ( in a hospital ) to come visit because I think that your studio is a GEM!! I have a friend who does Judo at work, and he was interested to stop by with his instructor - but... I do not know the policy on drop ins, and do not want to be rude.
So to sum up, if I had one recommendation to change it would be: don't fundamentally. That is the truth Your studio is very unique. I would maybe recommend some add'l items for purchase- like bumper stickers, or T- shirts w/ IKA logo - because I will so represent.
I think also that the Kumite tournaments you will be doing will benefit the kids. BTW- I also think your web site is excellent too. So that is my 2 cents. Thanks for this privilege!